Microsoft’s Xbox 360 has not yet settled with consumers and already the market is abuzz with the expected arrival of the more advanced Xbox 720. Technology companies, including Microsoft, are moving ahead to develop the next generation of hardware and gadgetry to add to the innovations already in the market place. Innovation is always welcome even in a market that is generally unprepared.
The main technology players in the market add to the choices in hardware and gadgetry, as each producer seeks to hit the market with the latest of its brand. Here, we are seeing the aggressive push toward “raising the bar”, even with very little consumer complaints about items already on the market. Imagine, the presence of the highly innovative, far advanced, next generation gaming consoles, Xboxes, processors, and other entertainment devices in a market where users are still getting used to the existing hardware, and where users have not yet mastered all the features of that last high tech device. This is the situation with Microsoft’s Xbox.
Remaining on the cutting edge
Microsoft sees the need to remain on the cutting edge and dominate the technology market. As soon as the Xbox 360 was pushed into the market, the same innovative teams huddle to come up with the next best thing. – The Xbox 720!
Microsoft, despite losing in excess of one billion dollars in launching the Xbox 360 a few years ago, is still enjoying strong sales, long after the production of the last Xbox in October 2005. While Microsoft is enjoying the profit, it is moving toward the development of the next generation of that gaming system – the Xbox 720.
So after all, what is the point of developing next generation gaming and other entertainment systems if the existing hardware is hardly challenged by the software capabilities that currently exist? The truth is that existing hardware, like the Xbox, carries impressive features and capacities and is able to do far more than the software developed for them. It appears quite ludicrous for producers of hardware to press ahead in producing more powerful systems when associated software lag behind in capability and pace.
Maybe it is in consideration of such a scenario that persons in the know assert that Microsoft is contemplating delaying the introduction of any novel gaming and entertainment hardware until High Definition TV sets are more widely distributed in the market place. The real concern however is the benefit of adding hardware that require a high definition visual experience when the means to achieve this – the High Definition TV – is not popular across US households.
In the meantime, it was reported that Intel was attempting to influence Microsoft by striking a deal to replace the AMD Processor that is used in the Xbox with its own chip. If this deal happens, this would change the way consumers enjoy the Xbox. Look out therefore for the more powerful and vastly superior Xbox 720 coming soon, even as you continue to discover the power of the Xbox 360 you recently bought.